ABOUT
ROOTED IN THE EASTERNMOST REGION OF ITALY, APULIA SECRET IS A MODERN EXPRESSION OF SKINCARE THAT COMBINES HIGH QUALITY PLANT INGREDIENTS IN MINIMALISTIC FORMULAS, COMPLETELY DEVOTED TO SUSTAINABILITY.
Since the beginning, our priority has been to merge the extraordinary potential that nature offers, by unifying the precious legacy of the past and the biodiversity of local crops with science and innovation. We principally stock superfoods produced through a process of ethical farming within our region, carefully selected for their abundant and potent nutrients that act as a booster for revitalising, illuminating and protecting the skin, giving it a healthy glow. Our superfoods are farmed following their seasonality and the extracts are obtained exclusively from freshly harvested fruit through a process that best preserves their active substances, guaranteeing freshness and quality from plant to bottle.
Our scientific approach has always been to provide the highest quality and efficacy of each formula, using only plant products that are effectively bioavailable and active on the skin. Obsessed with integrity and pureness, we put our scientific knowledge into active formulas that give a rich sensorial experience, with the objective of creating a perfect mix between true luxury and nature. We mix mediterranean botanics which, inserted at their optimal concentration, improve the skin’s appearance, offering real and gentle results over time. For now our aim is to supply products that are suited for most skin types, and our long term mission is to develop more specific formulas that can treat particular skin conditions and areas of concern.
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We are strongly attached to our territory; Apulia is our home. This sentiment is expressed with precision and attention to detail in our work. We pay homage to nature and to the unique landscapes of our region by choosing to perfume our products with totally natural and functional mixes, that, in addition to acting positively on the balance and vigour of body and mind, evoke the scents of the Apulian countryside.
Since the beginning of our project our aim has always been to create a brand that will be as respectful as possible to the environment. We make every effort to minimise the ingredients in each product, eliminating the unnecessary and focusing on the essential. We are always conscious of our impact on the Earth, so we believe that every ingredient must have an exclusive purpose of bringing benefits to the skin and to the planet, and vice versa.
Our hope is that you can experience the same luxurious results, enjoying your natural beauty in good conscience. We hope to expand our vision by asking everyone to be a part of this constantly growing movement, while respecting the planet and our plural existence on Earth.
" Taking care of the environment is a practice for healthy skin"
OUR VALUES
APULIAN HEART / GLOBAL INSPIRATION
We sink roots into the cultural heritage of our territory taking inspiration from the old peasant society, a period in history that even if distant, has made its mark. The productive work with nature of those people, that lasted for millennia, gave life to what we now call the rural landscape, from which we still benefit. The balance between land and men was a crucial part of the culture of those times, in which everything served as part of a cycle and nothing was left to waste.
This ideology has shaped our company, allowing us to re-evaluate that state of mind that was part of those ancient men to recreate the balance now lost by modern society. In a time in which the planet is going through one of the darkest moments in its history, there is the need to make a proactive commitment in the fight against climate change. For this reason we believe that it is our responsibility to change route, innovate and make an impact that will leave behind a greater positive legacy.
At the basis of what we do there is a constant commitment to feel part of a common destiny which means working together and keeping the bigger picture in mind when looking to the future. We consider all of the interconnected factors that effect environmental, social and economic equilibrium which results in efficient, clean and safe skincare products, believing sustainability to be the driving force behind what we do, and still we strive to improve continually so that we can find yet more efficient solutions, with a vision of a better future for all of us.