APULIAN HEART + GLOBAL INSPIRATION
OUR COMMITMENT TO SUSTAINABILITY IN REGARD TO CULTURAL AND ETHICAL VALUES
AWARENESS IN THE PROCUREMENT OF INGREDIENTS
One of the most important tasks in managing a a sustainable production process is without any doubt the meticulous procurement of ingredients. Our considered approach for the creation of sustainable skincare products, combines consciousness and efficiency, including the study of wild ingredients, in order to achieve results that are real and gentle with the skin and the planet, over time. We formulate with a water-saving approach. The basic ingredient of our current cosmetics line is 100% upcycled. The water used is derived from organic clementine juice processing waste.
FAIR OPERATIONAL PRACTICES + SOCIAL RESPONSIBILITY
We believe it is our responsibility to support and strengthen a business model that improves working conditions and promotes fair operational practices for a better future for all of us. One of the qualities of our farmers and suppliers is a constant commitment to follow these goals.
We encourage small local producers who continue to grow native plants in our region and who have handed down for generations the knowledge and good conscience of our ancestors, as well as startups that have chosen to participate in the development of a green economy. We support the economic and cultural importance of our territory by meticulously combining centuries-old traditions with innovation to ensure our work increasingly benefits human health and the safeguards the environment and biodiversity.
TRANSPARENCY STARTS FROM OUR COUNTRYSIDE
We promote the Farm to Face movement, adapting the concept of "from field to table" to beauty and selecting small Apulian farms for better control of the production process of ingredients. Since one of our objectives is to guarantee freshness and a short supply chain, we mainly source fresh extracts from local ethical farms, creating a direct and solid relationship of trust with our suppliers in order to keep a high-quality standard. The supply network is of great importance to us, which is why we have selected the best producers from our territory who produce ingredients based on circular and sustainable supply chains, allowing for harvests that prolong the well-being of plants and soil. This secures the future supply of our products and ensures fair treatment for all those involved in production and procurement, minimising transport distances and emissions to reduce our carbon footprint and at the same time supporting the local economy of the region. We stand up for transparency and support actions that are carried out in harmony with nature, with awareness and respect, with the aim of continually improving ourselves by increasingly directing our efforts towards circular and sustainable practices.
CRAFTSMANSHIP
Craftsmanship and agricultural production give added value to our territory that has been handed down from generation to generation and that represents a treasure often forgotten, despite being worthy of merit. With excessive industrialisation, we have slowly lost our traditions and the ethical aspects that make us unique and different, forgetting how important time and patience are. Craftsmanship is surely one of the most apt processes to remind us of this, since within craftsmanship lies time, care and dedication to a product, and we consider this an added value.
Our project is aimed at enhancing the natural and historical cultural resources characterising our rural heritage. We prefer to focus on craftsmanship and the history behind it, beyond just being a sustainable resource. Our whole process is local, starting from the choice of local farmers to the final production phase, resulting in micro lots that allow us to maximise the quality, efficacy and freshness of each formula. In order to ensure flawless control, no phase is given to a third party.
GREEN CHEMISTRY
Our ingredients are chosen according to the requirements of “green chemistry” and the products are made to be safe and non-toxic. We believe that every single component in our products must have the exclusive purpose of bringing benefits, as a part of our commitment to health and the environment.
The entire collection contains eco-approved ingredients and is free of: Parabens, Phthalates, PEGs, Silicones, Sulphates, Mineral Oils, Dyes and Artificial Perfumes. We formulate all our products according to the guidelines and EU legislation.
SUSTAINABLE PACKAGING +
MINIMAL DESIGN
Every choice we make aims to reduce to the minimum our impact on environment. As a small company we’d like to give back to the environment everything we take from it using natural materials and sustainable deliveries. Every day we work hard to find the ideal solutions to make products that are in total harmony with nature, without sacrificing the efficacy, safety, or stability of our products. For our bottles, labels, and packaging boxes we only use 100% recyclable glass, cardboard and paper. We only use uncoated FSC certified natural paper and cardboard and we pack all of our products in reusable bags in pure linen, giving up on secondary packaging, which often ends up being thrown away immediately after purchase.
Recalling the simple lifestyle of the past, we follow the “less is more” philosophy, as we have always been attracted to minimal, clean and essential design, as well as using high quality materials.
DONATION + STORAGE
We believe that it is possible to make the world healthier and that it is possible to do it in the right way. For this, we have decided to respect and support the environment and rural communities, with initiatives that contribute to produce environmental, social, and economic benefits, protecting the biodiversity of our planet. We join the TREEDOM campaign which remotely involves local farmers who contribute to plant our trees, which during their growth will absorb CO2, naturally generating benefit. Thanks to this collaboration we gave life to “foresta Apulia Secret” committing to give a contribution to the healthy maintenance of our planet. We contribute to the cause by donating part of the sales to the purchase of more trees that will expand our forest and give the possibility to all of you to be able to become active protagonists of this great initiative.