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ALL APULIA SECRET PRODUCTS HAVE BEEN DEVELOPED WITH SUPERFOODS COMING FROM LOCAL ETHICAL SOURCES. A SELECTION OF FRESH INGREDIENTS - OLIVES, POMEGRANATES, ALMONDS AND SPIRULINA, HARVESTED IN HIGH SEASON FOR OPTIMAL FRESHNESS AND EFFECTIVENESS, CHOSEN BY THE FOUNDER TOGETHER WITH A TEAM OF AGRONOMISTS AND LOCAL FARMERS TO BE COMBINED WITH MODERN TECHNOLOGIES OF THE NATURAL WORLD

A COMPLETE GUIDE TO THE ACTIVE INGREDIENTS IN OUR PRODUCTS AND THEIR EFFICACY

melograno

PUNICA GRANATUM FRUIT JUICE *(LI)    

An extraordinary mine of sugars, vitamins and antioxidant polyphenols, including ellagic acid, that in synergy with other nutrients have a regenerating and protective action, preventing deterioration of collagen and the formation of free radicals. Pure juice made by a cold extraction method that preserves the nutritional qualities of freshly pressed fruit just minutes after it has been picked and cleaned.

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*(*) Organic Ingredient & Local Ingredient: Sourced from sustainable cultivation from Salento that uses ladybirds in biological control and reduces processing waste to zero.

pinus pinaster

PINUS PINASTER BARK EXTRACT **     

Functional botanical extract obtained from the bark of Mediterranean maritime pine. It protects the skin thanks to proanthocyanidins and phenolic acids, powerful antioxidants and 'multi-taskers' that regenerate vitamins C and E, helping the skin to preserve its youth, hydration and protection. In vitro tests (indoor and outdoor on PM = particulate matter) confirm its effectiveness as an anti-aging and anti-pollution agent, significantly inhibiting oxidative stress and inflammatory processes. It carries out an important sebum-normalizing activity - In vivo test (sebum decreases by 24% after 28 days and by 37% after 56 days of use).

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** Cosmos Certified Ingredients

rissoella v

PADINA PAVONICA THALLUS EXTRACT **  

Active ingredient based on brown Pavonia seaweed extract from the Mediterranean Sea. It acts
stimulating the defensome against the factors of the exposome, a term that indicates the exposures to environmental factors: air pollution, tobacco smoke, diet and stress. It significantly modulates over 3000 genes expressed in the skin, stimulating the genes of the proteins that constitute the cellular junctions, very important for skin integrity. It acts against oxidant substances by stimulating protein genes - such as heat shock proteins and CRABP2 - the transport protein for vitamin A. Supported by numerous in vivo and in vitro studies, it is suitable for sensitive or reactive skins, anti-aging and for strengthening the skin by counteracting the effects of exposome. 

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** Cosmos Certified Ingredients

almonds

PRUNUS AMYGDALUS DULCIS OIL *(LI)**

Emollient, antioxidant, soothing, elasticising, nourishing and protective against the negative effects of environmental stress. Rich in minerals, vitamins, oleic, linoleic and palmitic acids and proteins. A noble oil from Puglia obtained by cold pressing sweet almonds from Toritto (Cultivar Filippo Cea), grown, harvested and processed in an uncontaminated and protected environment.

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*(*) Organic Ingredient & Local Ingredient: Noble oil obtained from native almond trees farmed in the Alta Murgia National Park to support biodiversity. Slow Food Presidium

evo

OLEA EUROPAEA FRUIT OIL *(LI)

It possesses elements that make the skin elastic and soft, for a hydrating, emollient and repairing action. It is among the vegetable oils with the greatest affinity for the lipidic layer of our skin. This quality makes it a natural pro-age with  beneficial substances such as vitamin E, vitamin A, squalene, unsaturated fatty acids and beta-carotene. Noble Apulian oil is exclusively obtained by handpicking and cold compression of ripe fruits the precious variety “Coratina”.

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*(LI) Organic Ingredient & Local Ingredient: Noble is oil sourced from sustainable cultivation of olive groves in the countryside of Murgia, Apulia.      Slow Food Presidium

spirulina

SPIRULINA PLATENSIS POWDER *(LI)**

Cyanobacterium - commonly known as alga – has great nutritional properties. Among its many benefits it has a strong antioxidant and regenerative capacity. Contains Phycocyanin, a blue pigment with a strong detoxifying activity. It's a green-blue micro algae with high nutrition values and low environmental impact, defined by FAO as “food of the future”. A pure, organic food that represents an opportunity for the planet and the green economy.

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*(LI)** Organic Ingredient & Local Ingredient: Sourced from local sustainable aquafarming initiated by a start-up of young researchers from Apulia. 

arancio

CITRUS CLEMENTINA FRUIT EXTRACT *(°)**

Bioactive water that naturally derives from the processing of clementine and contains all the plant nutrients. Is the result of a symbiosis between technology and sustainability and it is in fact naturally rich in trace elements for a completely natural skin elasticity and nutritive. Can be defined microbiologically pure and have shown, in vitro, greater biological benefits than demineralised or distilled waters. In addition, its composition makes it more natural than any biocompatible solvent and has proven to be suitable for all skin types. This fruit water is derived from pure juice released with a controlled flow of trace elements and functional active ingredients through a biological filter, closer to the needs of the skin than a filtered mineral water. The fruits are harvested in Mediterranean and are rich in Potassium, Calcium, beta-Carotene and Vitamin C.

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*Organic, Upcycled & Cosmos Certified Ingredient

ac ialuronico

HYDROLYZED HYALURONIC ACID

It is a very low molecular weight hyaluronic acid (50 kDa) produced by fermentation of bacillus subtilisis using an environmentally friendly aqueous recovery process. It rejuvenates the skin by improving its viscoelastic properties. It fills wrinkles from inside and reduces deep wrinkles as well as crow feet. 

co q10

UBIQUINONE

Enzymatic co-factor that enhances vitamin E, carrying out an important energetic action for the mitochondria and the proper functioning of cell membranes. Illuminating, protective and powerful anti-aging. It also regenerates skin cells and increases collagen levels. Compared to other molecules, CoQ10 is a very small molecule. This allows it to penetrate into the deepest layers of the skin. Product obtained through glucose fermentation (from corn starch) using a non-GMO microorganism.

vinaccioli

VITIS VINIFERA SEED OIL *

Obtained through the cold pressing of grape seeds, this oil is very rich in essential fatty acids and vitamins. It has a powerful regenerative, elasticising and astringent action. Thanks to its content of phenolic compounds - proanthocyanidins and polyphenols - it provides an intense antioxidant action, promoting cell turnover.

 

*Organic Ingredient

broccoli

BRASSICA OLEACERA ITALICA SEED OIL *

Oil obtained by cold pressing Italian broccoli seeds. It has a high content of anti-inflammatory, antibacterial and antioxidant components. Especially rich in vitamins A C E, but also in other nutrients with powerful anti-radical and protective actions. It nourishes, illuminates and prevents damage caused by sudden climate changes.

 

*Organic Ingredient

inulina

Prebiotic vegetable fiber, naturally extracted from chicory roots. It nourishes and maintains the balance of the skin microbiome, promoting the growth of beneficial microorganisms on the skin, reducing inflammation and dehydration.

saccharide isomerate

SACCHARIDE ISOMERATE **

Complex carbohydrate derived from wheat, like the carbohydrates found on the skin in the corneum stratum. Here the complex permanently binds to the keratin of the skin, which is the main component of the corneum layer, the outer layer of the epidermis, the visible part of the skin. This allows you to maintain hydration permanently, much better than with other substances. So, it is perfectly suitable for dry and stressed skins that have itching, redness, flaws and a dull complexion. Even the dry air of air conditioners and radiators can damage the skin. In this case this complex plant firmly maintains hydration and prevents the low humidity that deprives the skin of water. It attenuates the signs of dryness and gives back a rosy and fresh appearance to the complexion. In vivo and in vitro tests (72h of instantaneous and deep hydration; + 50% improves silkiness and softness, + 50% reduction of itching).

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**Cosmos and Natrue Certified Ingredients

helichrysum

HELICHRYSUM ITALICUM FLOWER EXTRACT *

Fat-soluble extract obtained from the flowering tops of “Elicriso Italico” opportunely collected. Its composition is rich in flavonoids, phytosterols, tannins and sesquiterpenic lactones. It has strong astringent, refreshing, anti-reddening and soothing properties. It also has an antioxidant effect against UVA-UVB rays. 

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*Organic Ingredient

niacinamide

NIACINAMIDE

An innovative and clinically tested form of Vitamin B3, very stable and with better skin tolerance.
Strengthens the skin barrier, accelerating its healing process. Promotes cutaneous microcirculation. Thanks to its anti-inflammatory properties it is ideal for all types of sensitive skin, improving the complexion and promoting healthier and more radiant skin. It can play a key role in protecting the skin from the effects of blue light and pollution.

FRAGRANCE

PARFUM

100% natural and functional fragrance. Specifically developed by "established" noses, functional as well as sensory elements have been chosen, such as the essential oil of coriander, jasmine, rosewood and geranium known to provide the strength and endurance needed to positively face the challenges of life.

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